Business MarketingPersuasion and Social influences

Questions: (Persuasion Social Influences) 1. What are some of the difference between the communications process models? 2.Explain why networked communications models are more relevant today than linear models?3.Explain how social influences works 4.What is your understanding of sociality mediated communications? 5.Who are influencers?6. Who are opinion leaders (OLs) important in MARS communications?7. What are the differences between OLs and OFs?8. How do OLs persuade people to their point of view?9. What about OFs?10. Explain the role that emotion has in persuading people.11. What are some of the primary emotions that advertising tiers to generate?12. Explain some of the reasons why primary emotions associated with a brand might be very persuasive13. How would you explain peer pressure? (Advertising Channels) 1. Explain what advertising is supposed to do?2. Explain the forms of advertising available to MARS communications 3. Justify why mass media advertising is still relevant today 4. What do we mean by engage consumers?5. What are some reasons MARS communicators might want band advertising to engage consumers? 6. Explain what a unified or omnichannel approach might be for brand advertising7. What are some benefits of a unified approach to brand advertising what about some problems?8. Explain how a MARS communicator might communicator might choose channels for a brand advertising campaign? (Communications Strategy) 1. Explain the different communication goals2. What are these goals different from marketing goals? 3. Explain how we can measure advertising results4. Explain what is meant by communication channels?5. Are channels the same as communication mediums?6. Explain the different communication channels you have access to7. Talk about the advantages and disadvantages of the channels8. What are media vehicles?9. Explain how your target consumer could have a conversation with your brand if she or he wanted to10. Explain how you might decide which communication channels and which media vehicles you will use to reach your target audience 11. Explain why MARS communicators need an understanding of consumer behaviour in order to plan a communications strategy12. What might reach and frequency be important ideas for MARS communication Answers 1. The main difference is that communication model is symbolic and the presentation nature is pictorial whereas, communication process indicates the theoretical concept. On the other hand, communication model is more effective than previous one in terms of users (Zhang et al., 2014).2. The networked communication models are more technological than linear models. Moreover, it would help to solve the problems in a semantic and effective way. On the contrary, linear models cannot do that. Thus, it is more relevant than any other linear models.3. Social influences works by increasing the number of therapists for treatment, encourages and revise the messages and literature for implication of self-concept in Somalia along with promotion of TV advertisements to increase the recycling behaviors.4. According to Breznitz Palermo (2013), sociality mediated communication indicates the mode of communication in which information technology, computer and social media are used instead of face-to-fa ce communication.5. The influencers in the social media are those people who build relationships and easily reach to the customers through social networks and blog by which expansion of the business can be possible.6. In the words of Chen, Qiu Wang (2013), opinion leaders are important in MARS communications as with the help of word of mouth by them, the amount of sale increases and the influenced people take the purchase decision.7. Opinion former is known as knowledgeable person from their field along with status, qualifications and job. On the other hand, opinion leader encourages the targets by messages but not considered to be as an expert.8. Opinion leaders encourage the peers through the online system along with connected of media messages (Adetunji, Nordin Noor, 2013). 9. Opinion formers influence the peers by understanding them the advantages and benefits of the products by which they encouraged to use this product.10. The emotional persuasion process is an effective majo r to influence the people to change the attitudes and behaviors of them. The effectiveness of persuasion depends on the type of attitude someone is willing to change. For example, eloquent public speeches, advertisement can influence people.11. As commented by Singhal Rogers (2012), happy, sad, angry, afraid, disgusted and surprised are the primary emotions that advertising tiers to generate. Study shows that companies, which advertise, rely on emotion rather than information in order to make brand decision. For example, if customers are happy with the product, they will give positive feedback and the company can proceed to increase supply of the product in the market.12. Primary emotions have a direct relation with minds of the people whereas, secondary emotions is difficult and complicate the situation. A company makes the business decision based on consumer behavior or their reaction about the product. Primary response is more persuasive for a brand as this type of relation is u nthinking. People can react immediately regarding the benefits and disadvantages of the product.13. Peer pressure is that type of individual who are influenced to follow the others through the changing their attitudes, behaviors and values to conform the influencing individual or group. Advertising and Channels: 1. With the help of effective advertising strategy maximization of profit, increase in sales, customer awareness and greater market coverage can be done.2. The forms of advertising available to MARS communications are product advertising, advocacy advertising and institutional advertising.3. Mass media advertising is relevant today as it is a source of earning revenue, increase sales, maximizes profit, better sales promotion and raise consumer awareness (De Cock, 2015).4. In the words of Dai, Liu Wang Long (2012), customer engagement is a marketing solution which encourages consumers to use the same type of brands. Moreover, the engaged customers are loyal.5. MARS communicators want the brand advertising to engage customers as it is the direct way to show how the organization differentiates the products from their customers. Customer based brand advertising makes it easy for the advertiser to each the right customers according to the feedback especially for the online advertising.6. According to Chinnakali et al., (2013), unified approach of brand advertising is an strategy by which consistent messages can be send to the target audience along with every medium. 7. Unified approach creates a cohesive type of identity in business and position, develops trust and it is effective and efficient. However, it adds some risks to the business and creates less awareness.8. MARS communicator chose channels for brand advertising in terms of digital system, marketing code, best practice of governance and no marketing for the children. Communication Strategy: 1. The different types of communication goals are team meetings, communication between employees and management, newsletters, sales materials, press releases, public relation statement and commercials.2. The business goals are brand awareness and loyalty, customer education and engagement and the talent recruitment. Communication goals is a vast concept covers the overall perspective whereas, business goal only related to the brand.3. According to Catterall, Leal Nanou (2013), advertising results can be measured by coupons, receiving discount and advertisement, loyalty cards and special offer in the advertisement.4. Communication channels indicate the way by which information spreads within the company. In this strategy, manager becomes the link. The decisions and instructions flow different positions such as downwards, upwards or sideways but it depends on the managers position in the web.5. Communication medium is a different tool of communication which would use to deliver and st ore the data or information. Thus, it is different from the previous one.6. In this perspective, the different communication channels that are accessed to are mobile technology, video conferencing, fax machines and electronic bulletin board.7. The advantages of the communication channels are it spreads the messages from higher level to the lower, it is useful for the employees, and superiors are well informed. However, it is time consuming, distortion in nature, privacy not maintained; communication level is not up to the mark.8. According to Raman Wahi (2015), media vehicles are specific type of method namely radio, newspaper and digital by which business delivers the advertising messages to the target audience. In this context, suitable media is chosen for advertisement purpose.9. In the words of Chen, Qiu Wang (2013), with the help of effective public relation in the business, the target consumers can interact and communicate with the business person related to the brand. In th is perspective, the target audience communicates with the brand by media in direct or indirect manner. This would create a positive and strong relationship with the audience.10. In this perspective, digital process is used as a media vehicles element and mobile technology is used as a communication channels. With the help of these strategies prospective communication in the business is possible.11. According to Breznitz Palermo (2013), with the process of proper understanding by the MARS communicators to the consumer behavior, the proper idea can be getting about the market demand. By following this strategy, effective plan related to the communication strategy can be made.12. In this perspective, MARS communication is important for encompassing stress management, emotional management and non verbal communication. Reference List: Adetunji, R. R., Nordin, S. M., Noor, S. M. (2013). Integrated Advertisement Message Strategy: A Tactical Implementation of IMC in Advertisement Discourse.Indian Journal of Applied Research,3(10). Breznitz, D., Palermo, V. (2013). Big Data, Big Profits? 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